LET'S BE VOCAL FOR LOCAL FOR OUR DYING ART AND CRAFT INDUSTRY



India is the land of arts and crafts. We're really blessed to be born in a country with such a huge diversity in this space. Almost every region has its own traditional form of art that includes drawings, paintings, embroideries, carvings, saris, and more.

Sadly, however, some of these art forms are on the verge of extinction and getting replaced by machine-made products. In a growing technology-run and industrialized world, people are increasingly forgetting the traditional crafts and moving towards new innovation. Due to this, artisans are moving to alternative living hood methods, for instance -- daily wage labor and farming; and art is losing its grip.


Preserving and protecting the skills and knowledge of traditional crafts is a growing challenge. But the Prime Minister’s call to be “VOCAL ABOUT LOCAL” during this global pandemic will definitely give a boom to the industry .so, it is high time that art forms need to be revived and awareness should spread about them in urban space. Let's move towards a world where art and crafts items are given with due respect and the artisans are also get the recognition they deserve for their skills.

Let's take a look at some of the most beautiful arts, which need to be saved right away!


Rogan Painting, Kutch




The Rogan art of painting is an ancient art and Nirona in Kutch is the only place in the world where this work is created. Rogan printing is an art of cloth printing practiced in the Kutch and Gafoor Daud Khatri is one of the most famous Rogan painter in India.








Pattachitra ,Odisha


A folk spectacular art form from Odisha Patta means cloth, and Chitra means a picture.

Hence, Pattachitra is a picture painted on a piece of cloth. This form of art is closely

related to the cult of Shri Jagannath and the temple traditions in Puri. Believed to have

originated as early as the 12th century, it is one of the most popular living art forms,

and people in Odisha practice it to this day.

Also, String Puppetry of Kendrapara also called Sakhi Kandhei used to be a popular show in Odisha but the centuries-old art of string puppetry is slowly dying and Fakir Singh of Palakana village in Kendrapara district is one of the few craftsmen left in the State.



Dhokra Art, Chhattisgarh



Chhattisgarh state is well known for the Metal Craft and Dhokra art, some time known

as tribal art of India. Dhokra is a metal casting art of religious images, horses, and

elephants. The tribe art is now found all over India.



Thanjavur Painting, Tamil Nadu

Tanjore paintings are the most popular art form of South India and popular forms of classical South Indian painting. Thanjavur paintings are panel paintings done on wooden planks. Thanjavur paintings are characterized by rich and vivid colors, simple iconic composition, glittering gold foils overlaid on delicate but extensive gesso work and inlay of glass beads and pieces or very rarely precious and semi-precious gems. In Thanjavur's paintings one can see the influence of Deccani, Vijayanagar, Maratha, and even European or Company styles of painting.




Handloom Weaving, India


India has a heritage of handloom weaving but these handicrafts are getting replaced by machine-made products and dying a slow death because of lack of support. The handloom industry is one of the largest in India after agriculture in the country.





Paitkar Painting, Jharkhand



Paitkar Painting is one of the most popular paintings in the state and also the oldest tribal painting in India. Jharkhand old age tribal painting also occurs in the bordering areas of West Bengal and Orissa. The painting is prepared by the painters known as 'Chitrakar'.





Bamboo Art, Assam



Cane and bamboo products of Assam are made by a large number of artisans all over the state. The unique arts and crafts of Cane and Bamboo have traditionally been used by people of Assam.



Wildlife Painting, Ranthambhore



Ranthambhore has become a living art museum of wildlife, Sawai Madhopur is best known for its Tiger tourism and Sawai Madhopur railway station has become the first heritage railway station in India with Wildlife art paintings.












Kalamkari, Andhra Pradesh


Kalamkari is a freehand painting and block printing textile art practiced in Andhra Pradesh as well as in many different regions of India. There are two distinctive styles of kalamkari art in India, Srikalahasti style and Machilipatnam style.



Here are 8 ways to protect the dying art and craft industry:


1. Understand the global market.

2. Increase interaction with the consumers.

3. Recognize it as a source of supplementary income.

4. Use this large arena of women's employment.

5. Bring back the mixture of old and new designs.

6. Understand promotional strategies.

7. Conduct workshops.

8. Initiate collaborations between artisans and designers.


So, it is high time that art forms need to be revived and awareness should spread about them in urban space. Let's move towards a world where art and crafts items are given with due respect and the artisans are also get the recognition they deserve for their skills.



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